One of our long time customers, Sykes Racing has put together a new corporate video featuring their factory and interviews with gold medal winning Olympic Rower, Drew Ginn. To me, the Sykes guys epitomize what manufacturing is all about – the customer. They are rowers first, boat builders second and this comes through in the passion that one of their most famous customers has for their boats.

To us Lean manufacturing is about more than the tools and theory, it is about a passion for delighting the customer. Sykes epitomizes this value and the video shows what it means to be truly focused on the customer. In this case the value of the product is what counts, not its cost, or the cost of the labour that was used to make it.

Click here to play the video.